A Sweeping Approach to Building a Profitable Photography Business Rooted in Connection.
Booking without Fear
Allow you to increase your prices and spend less time editing.
Cultivate connection and intention in your photo sessions.
Bring joy & creativity back into your photography business.
Photographer? You are in the right place.
Perhaps you keep having that sinking feeling that your business *could* be so much better.
Like it doesn't have to feel as if you're constantly trying to keep your head above water.
Or maybe your heart is bursting with creativity and love for this job...but you have yet to find the path that will allow you to take all that passion and create a business that is equally fulfilling AND profitable.
Allow you to increase your prices and spend less time editing.
Cultivate connection and intention in your photo sessions.
Bring joy & creativity back into your photography business.
In fact, you are right on the brink of building the kind of heart-centered wedding photography business you desire. You know it deep down. But my guess is, since you're reading this, you're looking for a foundation that will set you on the right path.
Something isn't sitting right with your business and you want to know HOW to breakthrough all the burnout, comparison, and day-to-day stress that is preventing you from fully showing up in this world.
Whether you're a new photographer who JUST launched your first website, or you've been slinging cameras for years- no matter the season you're in...if you are a wedding photographer there's one thing I know for sure:
The truth is, there are no secrets. You are fully capable of being a thriving and successful photographer.
Running a successful, profitable,
and people-centered business will change your life from the inside out.
I know this because I've experienced it.
After eleven years of running Julie Paisley Photography,
I'm not exaggerating when I say that cultivating a thriving wedding
photography business is the greatest adventure you can take.
And before you make assumptions...I'm nothing special. I'm a music teacher from small-town Florida who picked up a camera and took pictures of my kids on the side. My business grew FAST because I used strategies that no one really talks about anymore. it continues to afford me opportunities I never thought I'd experience (like trips to Paris multiple times per year or booking at $20k when I started at $400).
But beyond all that, I also believe that when you bring YOUR unique story, talents, and perspective to wedding photography, you have the ability to make this world (and industry) a better place...
Which is why I'd love for you to join me in Booking Without Fear.
I'll help you lay a sweeping foundation that'll get you on the fast track to growing your business, increasing your profits, and building a heart-centered photography business.
Whether you're right at the beginning of your wedding photography journey or you're ready to kick your current business up a notch, Booking Without Fear is just what you need.
This 8-module online course encompasses my ENTIRE strategy for running an industry-leading, booked-to-capacity wedding photography business and provides the crucial concepts you need to make sure your business truly stands above the rest.
Here's what you'll get in Booking Clients Without Fear
Click HERE for the Birthday Sale 50% off Price!
Get the course for one payment of $498.50
Click HERE for two monthly payments of $275
(Regular Price is $997)
This course is being retired, so this is the LAST TIME you can get the program! Get it while you can!
The strategies you'll learn to grow your wedding photography business:
The marketing strategies I've used since day one to keep a fully booked calendar filled with clients who value my work.
How to master the art of consistency in your work so that your portfolio speaks for itself.
How you CAN stand out in an ever-growing, competitive industry and the "secret sauce" that'll make it happen.
Social media strategies that feel less salesy and 100% authentic (while attracting your dream clients in the process).
Branding and how to cultivate a brand image that doesn't just look pretty and will actually make you money.
Workflows and systems that ensure you don't have to work around the clock (and help you avoid burnout altogether).
Before taking Booking Without Fear, I felt sad because I really wanted to book and shoot beautiful things and use the gifts God had given me to serve people. But it wasn’t happening. I wasn’t getting any business and I didn’t understand why. I didn’t know the client had an “experience.” Julie taught me that it’s not just a picture they’re getting. A lot of people expect the photographer to show up, take the pictures, send them a gallery, and then they never see or talk to them again. Booking Without Fear completely changed my business. I learned how to treat people from Julie. I learned how to give people an experience. We were recently wondering if we should really go to Europe for another one of Julie’s workshops, and I kept saying, “should I do this? It’s a lot of money!” And my husband said, “If you wouldn’t have done Julie’s first workshop [Booking Without Fear], you wouldn’t even have a business.” He wasn’t being mean, he was just being honest! If it wasn’t for Julie, I wouldn’t have been able to get a business going. He said, “if you do another workshop with her, imagine what else could happen!” So I feel really good about telling people Julie is the best to learn from."
"For anyone out there wondering, “Is this worth it? Is this a wise way to spend the little bit of money I have?” It’s totally worth it. Julie is such a great teacher. There’s a lot of photographers out there selling courses that have no business teaching. They’re not great teachers! They’re just spitting back out what they’ve learned through the years. Julie is much more invested in how her students grow than in her own growth."
MADELINE TRENT OF MADELINE TRENT PHOTOGRAPHY
I can honestly say that Booking Without Fear literally changed my business and changed my life (that’s not me just saying it to say it). Where I was six years ago to now? A big part of that is learning from Julie. I've experienced overall growth that has gotten me from the beginning photographer without an overall direction, to the photographer who can make a living and provide financially for her family all while doing what she loves, giving back, providing an experience that has the heart and service base, and getting to travel too...which I never anticipated ever getting able to travel. I also learned, if clients choose me over my friends, it’s not because of my photography. It’s because they’ve made a connection with me on a personal level. It may not be because the other photographer isn’t good because they’re great! All of my friends are amazing. But it’s just that one thing that we connected on with me trying to just relate to them on a friendship level, rather than just making it completely about business. having that heart, and showing them that you will be there for them, and you want what’s best for them in addition to providing them good images...it just really sets people apart.
“After Booking Without Fear, I knew what I supposed to be doing, I had a clear direction on how to get to the end point of what I wanted to do, and I had confidence that I didn’t have before I learned from Julie. It’s easy to focus on the just taking pictures portion and forget about everything else that’s involved. Now, I’ve learned how to build a fully successful business and give my clients a great, full experience."
KELLI LYNN OF KELLI LYNN PHOTOGRAPHY
NEXT REVIEW
When I met Julie, I was a crying mess. I remember Julie just saying, “honey, you have got to do something different.” Those words stuck with me. Then I took Booking Without Fear and things just boomed from there! Now I feel like I have control of my business. It’s no longer running me, I’m running it. What I’ve learned from you, I feel empowered. Not be afraid to try new things. I’m excited to see what the future holds for me! I’ve found my niche. I’ve found my style. I know what makes my heart sing. I feel legit. I get time back with my family which is priceless as they’re not getting any younger. I feel like I’m more creative because I have more space in my head. We get caught up in all of the gear to be legit. It’s all hustle hustle hustle...when all we really need to do is get back to the basics and serve our clients well. And by serving them well they tell other people about us and they keep coming back to us. The way you treat people is the biggest thing I’ve learned. You make your clients feel like they’re the most important people in the room. I want to take care of my clients so they feel like when they’ve left a session, that we’re besties
"Before I learned from Julie, I was riding the struggle bus big time. I’m someone who equates success with being busy. I was taking on anything and everything that came my way no matter how little it paid. I couldn’t keep up. People were upset with me, my family was upset with me. I was not in a good place.
Now I feel like I have control of my business. It’s no longer running me, I’m running it."
KRISTIN DARLING OF KDARLING PHOTOGRAPHY
NEXT REVIEW
What my students are saying
I can honestly say that Booking Without Fear literally changed my business and changed my life (that’s not me just saying it to say it). Where I was six years ago to now? A big part of that is learning from Julie. I've experienced overall growth that has gotten me from the beginning photographer without an overall direction, to the photographer who can make a living and provide financially for her family all while doing what she loves, giving back, providing an experience that has the heart and service base, and getting to travel too...which I never anticipated ever being able to travel. I also learned, if clients choose me over my friends, it’s not because of my photography. It’s because they’ve made a connection with me on a personal level. It may not be because the other photographer isn’t good because they’re great! All of my friends are amazing. But it’s just that one thing that we connected on with me trying to just relate to them on a friendship level, rather than just making it completely about business. Having that heart, and showing them that you will be there for them, and you want what’s best for them in addition to providing them good images...it just really sets people apart.
“After Booking Without Fear, I knew what I was supposed to be doing, I had a clear direction on how to get to the end point of what I wanted to do, and I had confidence that I didn’t have before I learned from Julie. It’s easy to focus on just the taking pictures portion and forget about everything else that’s involved. Now, I’ve learned how to build a fully successful business and give my clients a great, full experience."
KELLI LYNN OF KELLI LYNN PHOTOGRAPHY
When I met Julie, I was a crying mess. I remember Julie just saying, “honey, you have got to do something different.” Those words stuck with me. Then I took Booking Without Fear and things just boomed from there! Now I feel like I have control of my business. It’s no longer running me, I’m running it. What I’ve learned from you, I feel empowered. Not be afraid to try new things. I’m excited to see what the future holds for me! I’ve found my niche. I’ve found my style. I know what makes my heart sing. I feel legit. I get time back with my family which is priceless as they’re not getting any younger. I feel like I’m more creative because I have more space in my head. We get caught up in all of the gear to be legit. It’s all hustle hustle hustle...when all we really need to do is get back to the basics and serve our clients well. And by serving them well they tell other people about us and they keep coming back to us. The way you treat people is the biggest thing I’ve learned. You make your clients feel like they’re the most important people in the room. I want to take care of my clients so they feel like when they’ve left a session, that we’re besties
"Before I learned from Julie, I was riding the struggle bus big time. I’m someone who equates success with being busy. I was taking on anything and everything that came my way no matter how little it paid. I couldn’t keep up. People were upset with me, my family was upset with me. I was not in a good place.
Now I feel like I have control of my business. It’s no longer running me, I’m running it."
KRISTIN DARLING OF KDARLING PHOTOGRAPHY
NEXT REVIEW
When I met Julie, I was a crying mess. I remember Julie just saying, “honey, you have got to do something different.” Those words stuck with me. Then I took Booking Without Fear and things just boomed from there! Now I feel like I have control of my business. It’s no longer running me, I’m running it. What I’ve learned from you, I feel empowered. Not be afraid to try new things. I’m excited to see what the future holds for me! I’ve found my niche. I’ve found my style. I know what makes my heart sing. I feel legit. I get time back with my family which is priceless as they’re not getting any younger. I feel like I’m more creative because I have more space in my head. We get caught up in all of the gear to be legit. It’s all hustle hustle hustle...when all we really need to do is get back to the basics and serve our clients well. And by serving them well they tell other people about us and they keep coming back to us. The way you treat people is the biggest thing I’ve learned. You make your clients feel like they’re the most important people in the room. I want to take care of my clients so they feel like when they’ve left a session, that we’re besties.
"Before I learned from Julie, I was riding the struggle bus big time. I’m someone who equates success with being busy. I was taking on anything and everything that came my way no matter how little it paid. I couldn’t keep up. People were upset with me, my family was upset with me. I was not in a good place. Now I feel like I have control of my business. It’s no longer running me, I’m running it."
KRISTIN DARLING OF KDARLING PHOTOGRAPHY
Booking Without Fear will help you build a fulfilling (and wildly profitable) wedding photography business.
All in an EASY, self-paced online course
The Lesson Plan
Many times we forget to answer some very basic questions about ourselves and our business, which can prevent us from achieving the progress that we want to see. This module will help you set an intentional foundation for your business moving forward. You'll learn:
- What makes your brand significant and impactful
- What sets you apart in this saturated industry
-How to figure out your "why" once and for all
- Why you need to know WHO you are to build a successful business
module one: Back to basics
As important as your photography is to your photography business, branding is the SINGLE most important area in which photographers fall short. I'll walk you through how to create a brand image that doesn't just look pretty...but makes you money, too. You'll learn:
- How to pinpoint your ideal client and build a brand that speaks to her
- Why your website really is SO important and how to optimize it to reach your dream clients.
- How to leverage styled shoots to grow your business, FAST
module two: Building the brand
A photography career is more than just making money, but the longevity of your business will be determined by how you have set your business up to be sustainable (and profitable). I'll walk you through the pricing systems that have kept me fully booked throughout my ten year career. You'll learn:
- The contract clauses you need to protect your business
- The pricing system we use that majorly boosted our bookings
- How to confidently set your prices
- Why your actual photography is only 10% of your success puzzle.
module three: Business basics + pricing
As important as your photography is to your photography business, branding is the SINGLE most important area in which photographers fall short. I'll walk you through how to create a brand image that doesn't just look pretty...but makes you money, too. You'll learn:
- How to constantly market yourself and GET SEEN
- What you should be posting on every social media platform and how to manage it all (without working posting around the clock)
- The power of word of mouth marketing and how to get people to share your business.
- How to serve EVERY client and vendor well
- Why and how to get your email list going, ASAP
module Four: Marketing & social Media
Consistency in your branding and your photography style will help you bring in your ideal clientele. I'll teach out HOW to achieve that consistency even when every wedding and client might not be "on brand". You'll learn:
- Why consistency is the sign of an established photographer and will help you grow faster
- How to achieve consistency in your editing
- How to take pictures in any situation that are "on brand"
- Why you don't have to reinvent the wheel with every pose
module five: Consistency
Steady business is the goal, but not having systems in place that allow you to manage the chaos will lead you down the path to burnout. I'll teach you the exact workflows and systems that have helped me to gain back time serve my clients well. You'll learn:
- Why workflows and systems are so crucial in building a sustainable business that serves people well
- My EXACT workflow for every single wedding client
- How to cultivate a positive client experience within your workflow (without having to customize everything).
module Six: Workflow & Systems
Is there even such a thing? If you are not careful, this business of photography can consume every spare moment you have. Yet, many of us have families that depend on us, social lives that need living, and just a chance to breathe and decompress. Learn how you can you can set yourself up for success. You'll learn:
- How balance is different for all people but entirely possible no matter what season you're in.
- How block scheduling can 10x your productivity
- How to find and leverage your unique "genius time"
- The incredible power of saying "no"
module seven: Work- life balance
If you have been in business long enough, you have had to deal with a certain measure of burnout. If you are new to the business, preparing and guarding yourself against burnout can help to set you up to be in the business for many years to come.
- The soul deep lessons I've had to learn to become a more balanced and well-rounded business owner.
- Why you need to stop doing what you think you "should" do
- How to use courage, compassion, and connection to change your life.
- Steps you can take when you feel uninspired and burnt out.
module Eight: Dealing with burnout
Click HERE for the Birthday Sale 50% off Price!
One payment of $498.50
(Regular Price is $997)
Click HERE for two monthly payments of $275
(Regular Price is $997)
This course is being retired, so this is the LAST TIME you can get the program! Get it while you can!
How To Market Your Business DURING A Wedding Day Training
Fifteen Ideas to Get Your Clients to do Your Marketing FOR You Training
Secrets of Wedding Couples at Every Budget Training
Download The Workshop Workbook
Posing Tutorial: How to Pose a Real Couple
Posing Tutorial: How to Pose a Styled Shoot Model
Access to the Julie Paisley Education FB Group
Access to My United Posing Presentation
Secrets of Destination Wedding Clients
Yes, you can do your own marketing. But your business will grow so much faster if your clients help you along this way. This training covers 15 ways your clients can actually spread the word about your business FOR you.
No matter what your current prices are, there are some key facts about your clients that you NEED to know. I'm spilling the secrets of wedding couples with low budgets all the way up to six-figure budgets so that you can reach them accordingly.
As you can see, we cover A LOT of material in Booking Without Fear. The Workbook is a great for:
- Recording your notes and reflecting on each lesson.
- Referring back to content when you need a refresher
Watch me photograph a REAL couple! You'll learn:
- My go-to couple poses
- How I interact with my clients to get the most emotion
- What I look for when shooting
Watch me photograph a model during a styled shoot! You'll learn:
- My go-to editorial poses
- How I get creative during styled shoots
- What I try to capture during every editorial
The Julie Paisley Education FB group is seriously the best. You'll have access to:
- A group of likeminded and heart-centered creatives who can answer your questions, act as sounding boards, and broaden your network
I was honored to give a presentation on how to pose the wedding party at United (and am so excited to give you the recording). You'll learn:
-The exact process I use at EVERY wedding to manage wedding parties while still capturing dreamy images.
Traveling around the world and working with couples for their destination weddings has been one of my greatest joys. In this training you'll learn:
- What all destination couples have in common and how to appeal to them.
- My top tips for booking more destination work
I can't tell you how many times I've booked a wedding (or at least gotten a strong lead) AT a wedding I was shooting. I'll show you the exact strategies I use to market my business to the wedding part, family, and reception guests without being salesy.
...and I'm offering NINE bonus trainings!
all together these are valued at over $3,000!
You'll receive lifetime access to Booking Without Fear! Once you jump on board, we'll send you login information for the online classroom which you can access at anytime!
No! We only open Booking Without Fear once per year so that we can better serve each class. Now is your time to jump on board!
If you want to cultivate a fulfilling, other-oriented, and profitable wedding photography business then 100% YES! No matter what season you are in, this course will help you develop the skills you need to create a thriving business.
Of course! You'll receive lifetime access to Booking Without Fear and can watch the modules at any time.
how long will i have access to the course?
can i signup for Booking without fear anytime?
is this a good fit for me?
can i take this course at my own pace?
is this course only for Wedding photographers?
Always! I want to make sure this is the perfect fit for you and your business so please shoot me an email at julie@juliepaisley.com with any questions.
I have a few more questions...can I contact you?
Absolutely not! While much of the course content revolves around wedding photography, the concepts that are covered could really be applied to any creative business! Please email me if you want more information on if this will be a good fit?
I’m a wedding and portrait photographer and had been thinking about adding film to my portfolio for years, literally years! I even bought a beautiful film camera but was so intimidated by it that it sat in the box begging to come out. One day I was talking to my daughter and feeling like sending back the camera and she told me about Julie’s Shooting Film Without Fear class. I was initially skeptical. How could I possibly learn this online; I don’t even know how to open the camera or put film in!? Well I have to tell you that I’ve loved the class! I like being able to take it on my own time and pace (normally after 10 pm) and being able to watch certain parts multiple times is great. My very first film scans (yeah I know what those are now) were so beautiful that I cried. And the Facebook group that’s part of the class has been super supportive and helpful. It’s been great to have Julie cheer us on and to be surrounded by a community of others who are also learning."
"My very first film scans were so beautiful that I cried!"
cheryl bidleman of Cheryl Jean photography
you have questions, i have answers!
I’m Julie Paisley! Former elementary school teacher turned wedding photographer with a multiple six-figure business that allows me to travel the world, photograph celebrities, see my work on the cover of magazines, and help other photographers build a wildly successful and profitable business.
From day one, I've used the same strategies to operate a thriving, booked-to-capacity business that shows no signs of stopping (even ten years later). Now I'm unveiling it all so that you too can experience the immense fulfillment and joy of running a heart-centered, and successful wedding photography business.
Ready to meet your brand new Teacher?
